PRM & Appointment Setting
Our Prospect Relationship Management and Appointment Setting services typically go hand in hand, with our advisors accurately targeting your prospective clients using their unscripted and consultative approaches. Where appropriate budget, authority, need and timescale is identified, as per our pre agreed scoring methods, meetings, presentations and specialist telephone calls will be arranged for your sales consultants.
Where the above criterion are not satisfied the Prospect Relationship Management aspect of our service will begin; our advisors will discuss related issues, your business and it's services, your U.S.P.'s, extract useful data, and build valuable relationships with your prospective clients so to raise the likelihood of future revenue generation. The relationship will then be managed on an ongoing basis until the appropriate budget, authority, need and timescale scoring criterion are satisfied.
Database Provision, Cleansing & Population
Within our in-house systems we hold extensive information relating to UK based companies, the key decision makers within them, their needs and the services that they purchase. We are able to develop bespoke prospect databases and accurately populate these on our clients' behalf. Alternatively we work from our clients existing databases, cleansing and updating on an ongoing basis in conjunction with our other services, as well as on a one off project basis.
Tele Based Market Research
The specific targeting of your market is absolutely essential if return on investment is to be maximised in terms of your sales and marketing spend. As such we help companies gather valuable data relating to target markets and individual prospective clients. We have experience in independently surveying companies in relation to perception, specific arrangements, purchase data, satisfaction and more. Importantly, in conjunction with our other services we have the capability to act on the results of this market research and convert it into new business on your behalf.
Telesales
For many companies the sales cycle or 'burn period' is short and prospective clients can be procured via the telephone without the need for face to face meetings, this is typically due to lower unit value products or services. In such circumstances B2B, in conjunction with appropriate briefing and training from our clients, provide the expertise and manpower to most effectively run and manage these types of telesales projects.
Cross Selling
Often companies either neglect cross selling opportunities within their existing client portfolios or tend to broach existing client account development in a sporadic, ineffective and insensitive manor. Your existing client portfolio represents both the basis of your trade and its according profitability as well as being one of your most easily accessible sources of revenue growth. Targeting your existing clients for new business generation requires both a sensitive approach along with a good understanding of your business and the client account. These potential issues however should not dissuade companies from developing such opportunities.
Event Promotion, Booking & Closing
B2B will provide event promotion and attendee booking services via the telephone where required. A targeted approach to gathering interested parties to view and discuss your services at an event or seminar is clearly more likely to result in business revenue than blanket mailing prospective clients and purely providing free education to non decision makers. B2B has experience in managing the mailing process, via post, electronically or via telephone, screening event attendees according to seniority and intention and consulting with attendees following their attendance in order to bring prospects closer to sales closure stage.